John Ortelle
John Ortelle
Fractional CFO
Strategic Finance Leader | Analytics-Driven Growth | Startup Advisor
Spotlight
John Ortelle is a seasoned finance leader with over fifteen years of experience across strategy, finance, analytics, and operations. As a Fractional CFO with Finkeepers, he partners with startups and high-growth companies to build financial discipline, optimize capital allocation, and leverage data to unlock sustainable growth.
At The Parent Company, John led the Direct-to-Consumer business, where he scaled revenue 4x to a $25M annual run rate and overhauled the technology stack and operational processes to support rapid expansion. Previously, as Head of Analytics at Third Horizon Venture Partners, he worked closely with portfolio companies to design and implement analytics strategies, building data infrastructure and dashboards that improved performance and strategic decision-making. Earlier in his career, John held leadership roles at Silicon Valley Bank in Research & Analytics and Strategic Advisory Services, partnering with venture-backed technology companies on financial and operational analyses.
Areas of Expertise
Today at Finkeepers, John combines CFO expertise, venture investment experience, and operational leadership to help clients navigate complex financial challenges, prepare for fundraising, and scale effectively across US markets.
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Built by experienced professionals, Finkeepers delivers reliable accounting services for startups and SMBs, powered by proven processes and modern software.
Contact Info:
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Address: 30 N Gould ST STE R, Sheridan, Wyoming, 82801 United States
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Email: hi@finkeepers.us
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Phone: +1-408-370-2711